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Are 2023 Citation Tactics Dead? What Gets You Into AI Answers Today

Episode Summary

Citation-building playbook from 2023 no longer cuts it in today's AI-driven search. Discover why entity mentions and Answer Engine Optimisation, determine whether your law firm gets featured in AI answers - and how the rise of AI agents is compressing the entire client acquisition funnel.

Episode Notes

So we've got a question today that a lot of law firm marketing directors have been asking: Are the citation-building techniques from 2023 actually dead? I mean, the ones everyone was hammering on - directory submissions, NAP consistency, all that local search stuff. Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency