Eighty-nine percent of people say they remember getting a flyer - so why does paper still beat pixels in a scroll-obsessed world? A print marketing strategist breaks down the three elements that decide whether your flyer gets kept or tossed. Read more at https://www.simaapublicity.com/
Here's a stat that surprised me this week: according to the Direct Marketing Association, about eighty-nine percent of people say they remember receiving a flyer. [long pause] In a world of thousands of digital ads flying past us every week, that's a pretty striking number. So today we're asking, are flyers still worth the paper they're printed on? [thoughtful] I'm joined by a print marketing strategist who works with local businesses every day. Let's start broad. Why do you think print has held on while so much marketing moved online? Special Interest Marketing & Advertising Inc. City: Oakland Address: 610 16th Street Website: http://www.simaapublicity.com