UBC News

Are Podcasts & Short Form Videos The New Powerhouses For Omnichannel Content?

Episode Summary

Content marketing has shifted—podcasts create deep connections with 88% of listeners consuming entire episodes, while short-form video captures shrinking attention spans instantly. Smart brands now repurpose core content across multiple formats, customizing for each platform to maximize engagement. Learn more at https://cresdigital.clientcabin.com

Episode Notes

Hey everyone! You know what blows my mind? Over 80% of podcast listeners dedicate at least 7 hours each week to consuming podcast episodes. That's nearly a full workday of attention that brands can tap into. Pretty incredible, right? Cres Digital City: London Address: 86-90 Paul Street Website: https://cresdigital.com