Is brand management still worth it in 2025? One creative agency argues that it is, emphasizing why it’s probably the most important investment businesses can make to ensure their continuity.For a deeper dive, visit https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
Ask a business owner what brand management is, and you might hear about logos, colors, or maybe a catchy tagline. But step back, and the picture becomes far more nuanced.
Brand management is the discipline of shaping perception. It’s how a company attempts to craft how customers see or feel about them and their offerings. At its core, it’s about building a brand identity that speaks consistently across touchpoints, from packaging and advertising to customer service and social media.
El Segundo-based creative agency LO:LA puts it this way: "Your brand is not just what you say it is; it's what they say it is. And managing that conversation is the heart of brand management." In its latest deep-dive article, the agency explores how defining and protecting a brand's voice, values, and visual language can determine whether a company blends in or breaks through.
“The stakes have never been higher,” it says. “With global markets more crowded than ever, the brands that flourish aren’t necessarily the loudest; they’re the ones with something meaningful and memorable to say.”
Brand management offers businesses a key advantage, which is invaluable in competitive industries where price, product, and even service parity are common. “Effective brand management builds a strong, positive perception that resonates with consumers, setting a company apart from its competitors,” LO:LA states.
The management part, however, is just one piece of the puzzle. "Creativity is the other equally important piece," it adds.
According to LO:LA, companies must not make the mistake of underestimating creativity, as it can directly affect their bottom line. In its latest article, it pointed to real cases where creativity, expressed through ad or branding campaigns, managed to turn struggling companies around.
Drawing from its own experience with fledgling companies in California, LO:LA highlights how thoughtful brand strategy, fused with fresh creative thinking, can push a business out of obscurity and into market leadership. “We’ve handled obscure brands that later climbed the stage at Campaign Big Awards, Muse Design Awards, and even Cannes Lions,” the agency states. “For us, this is testament to the real-world power of strategic branding.”
LO:LA acknowledges that not every business has the internal bandwidth or expertise to handle brand management in-house. “Between managing day-to-day operations and chasing growth, it’s easy for branding to slip into the background. That’s where seasoned creative agencies step in,” it says.
For businesses that have tried everything to attract clients or prevent current ones from slipping away and failing, the solution might not be found in tightening up finances or launching another promotion. It may lie in finally architecting a brand story that appeals to their intended audiences.
“Letting people who know how brand management works might be the only investment you’ll make for your business that can yield rewards for many years to come,” it says.
If you want to know more, click the link in the description. London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com