Lead costs are rising for contractors, but what separates businesses that keep spending from those that know where their next marketing dollar should go? Could AI reveal the answer before they commit the budget? Learn more at https://www.bluoceantsunami.com/
[energetic] So here's a number that should get every contractor's attention: sixty-nine percent of home services businesses saw their cost per lead go up last year, with an average jump of ten point five one percent. That's according to LocaliQ's 2025 Home Services Search Advertising Benchmarks report. Today we're digging into what that means and, more importantly, how a smarter marketing plan can actually fix the math. Joining me is a marketing strategist who spends a lot of time in this exact problem. Welcome to the show. Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai