UBC News

Content Repurposing: Why Old Blog Posts Can Outperform Paid Ads & Drive Leads

Episode Summary

https://ampifire.com/blog/content-repurposing-strategy-steps-examples/Those old blog posts you forgot about? They could be quietly costing you leads. One stat shows content marketing beats paid ads by 61% on cost per lead - so why aren't more marketers cashing in on what they already own?

Episode Notes

[thoughtful] Here's a number that stopped me this week: content marketing generates leads at an average cost of around 47 dollars compared to about 121 dollars for paid advertising in B2B, a 61 percent lower cost per lead. So today we're asking, if you've got a small budget, where should it actually go? AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/ Email: support@ampifire.com