UBC News

Contractor Leads 2026 - Why Referrals Fail the Online Check

Episode Summary

How do contractors get leads?A neighbor's referral gets you noticed, but over 60% of homeowners still investigate you online before dialing. What they find on your website and reviews could be costing you the job. Here is what seals the deal.

Episode Notes

[thoughtful] Here's a number that should stop every contractor in their tracks. More than sixty percent of homeowners who get a personal referral still go online and check the contractor out before they ever pick up the phone. So, um, today we're asking, if referrals are supposed to be the golden ticket, why are they falling apart at the last step? Have you ever wondered what a homeowner actually does in that gap between hearing your name and dialing your number? Profit Acuity City: Center Valley Address: Concord Drive Website: https://profitacuity.com/authority-content-system/ Phone: +1 877 624 1229