Healthcare businesses like dental clinics may struggle to stand out online, even with a website and social media presence. Learn how creating content that reaches patients across multiple platforms is a better strategy. Find out more at: http://ibexmedia.ca/
How often are you sitting in your dental office at 7 PM, scrolling through your competitor's Google reviews while wondering why they have 200+ five-star ratings and you're stuck at 30? Their website looks decent, but not amazing – so what gives?
Well, they're probably not just sitting around waiting for patients to find them. They're using content marketing to show up everywhere patients look for dental info, from YouTube videos to news articles about the latest treatments.
According to data from Semji, 53% of all traffic still comes from organic search. And with AI tools now being used for research, you need more than just a website to get found, or recommended as a top option. Here's why...
Most dental practices make the same mistakes when trying to get new patients, often without knowing how much money they're losing:
The big one is of course only focusing on their website while patients research across multiple platforms.
But doing this means you miss chances to build trust by not showing up on other trusted and well-known sites.
And some dentists never create detailed content about specific treatments, which makes it harder to be an educator or to get relevant information out to the public.
The most successful dental practices now show up everywhere patients spend time researching treatments. This works because it meets patients at different stages – from just starting to research through to picking a dentist.
News articles and blog posts let you go deep on specific treatments and share real patient stories, helping you become the go-to expert in your area. And video content works alongside this – supercharging your visibility.
Some agencies now handle everything from research to getting content published on trusted platforms. These services help you show up where competitors might have missed opportunities, creating multiple ways for patients to find your services.
You can already find some case studies showing just how effective it can be. For example, one medical device company increased website traffic by around 20,000%, boosting monthly sales from $48,000 to $735,000!
Do you want to expand your practice's online presence?
Companies like Ibex Media offer done-for-you content marketing strategies designed specifically for dental practices! Visit the link in the description for more. Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca