In today's episode, we’re looking at why working with a dedicated content marketing team is the ultimate done-for-you alternative to paid ads for dental practices. More details at http://ibexmedia.ca
As a dentist, you’re a highly-skilled medical professional and you’re expected to be good at what you do – from putting patients at ease to delivering state-of-the-art treatments – all of which you’ve had the training for. But running your own practice requires more than just clinical skills and most dental degrees don’t come with a marketing module!
We explore how small businesses can elevate their web presence and get more clients with content-based, multi-channel campaigns.
Content marketing can help you improve your search engine ranking with geo-targeted copy that focuses on niche service offerings. While paid ads which may drive short-term gains in exposure, you’ll know all too well that they’re unaffordable for most small to medium-sized businesses over the long term. Plus, those types of ads are vulnerable to ever-changing search engine algorithms. It's content that's the key to long-term growth.
Published promotional content continues to circulate the web long after an initial campaign has finished. These pieces position your business as a credible authority in your field and help build trust among consumers, attracting more site visits and customers in the process.
If you run a dental practice in, say, Minneapolis, there’s no point trying to attract clients on the other side of the country so giving your marketing a local focus is a great way to get customers who you can actually convert.
According to industry data, over 46% of all Google searches have a local focus. This translates into affirmative action with around 50% of 'Near Me' searches leading to store visits and an average conversion rate of 28%.
To capitalize on this, you can target specific locations within a designated radius of your practice. For example, content headlines should reflect likely search terms such as 'Affordable Root Canal Dentist In Downtown Minneapolis'.
We spoke to content marketing specialists Ibex Media about their process and the advantages of working with a specialist agency.
They explained how keywords and locations are agreed upon during an initial discovery call and consultation with clients which includes an assessment of their current web presence, competitor profiles, and identification of areas for improvement.
There's so many platforms nowadays and so many different mediums to get a message out there that businesses often wonder what they should be focusing on. In reality, the stats prove that a multi-channel approach is best so don't get hung up with one particular promotional avenue - variety is key.
A winning content campaign should include News articles, Blogs, Podcasts, Slideshows, Infographics, Social media reels, and Videos.
An experienced content marketing company like Ibex Media ensures these assets are published across hundreds of high-authority, high-traffic websites.
Your content will have a blend of sector-specific news, updates on service offerings, insights from industry experts, customer testimonials, and, where appropriate, biographical information about the business as well as contact information and links to booking forms and relevant web pages. Great content makes it super easy for prospective customers to find their way to your site.
A spokesperson for Ibex Media says, “The beauty of this method is that people are already searching for what you have, and this is just about getting in front of them at the right time.”
With this approach, you’ll typically start seeing noticeable results within the first seven to ten days of a campaign but the full effect of the strategy is commonly seen after a month or more.
While you can run one-off campaigns, the best results come from recurring weekly or monthly releases. The more content is out there, the more your business is getting the exposure it needs.
If you want your dental clinic to stand out among the competition, why not try a content marketing campaign with Ibex Media? The easiest and most affordable way to build your practice long-term.
Click the link in the description for more details. Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca