Reach doesn't equal authority. Discover why strategic content placement on high-authority platforms builds trust faster than mass visibility, and how businesses can adapt distribution strategies to meet buyers where they already research and decide.
Welcome back to the show, everyone. Today we're tackling something that I think a lot of marketing directors and business owners are wrestling with right now. You can have all the content in the world, but if nobody's seeing it, what's the point? Our guest today is here to talk about why mass visibility doesn't equal authority, and what strategic placement actually means in practice. JCH Digital City: Quesnel Address: Blair Street Website: https://www.jchdigital.ca/