Omiana expands its foundation for sensitive skin collection with clean, ingredient-transparent formulas. Offering both liquid and powder options, the line delivers breathable coverage while avoiding parabens, synthetic fragrance, and other commonly avoided additives—empowering customers with comfort and choice.
FOR IMMEDIATE RELEASE
Omiana Expands Its Foundation for Sensitive Skin Collection With Ingredient-Transparent Formulas
Laguna Beach, CA — September 26, 2025 — Finding a foundation for sensitive skin can be a frustrating journey of trial and error. Many conventional formulas focus on coverage but include ingredients some consumers prefer to avoid. Omiana, a California-based clean beauty brand known for ingredient transparency, is addressing this challenge with its expanding lineup of foundation options created with sensitive skin in mind.
Omiana’s foundation collection is guided by one core philosophy: beauty should empower, not compromise. The brand formulates with transparency at the forefront, offering both titanium dioxide-free and mica-free options alongside traditional mineral-based foundations. This dual approach gives customers the freedom to choose what works best for their unique preferences.
Why Sensitive Skin Needs Special Care
Those with sensitive or reactive skin often find mainstream foundations challenging. These formulas can contain:
Synthetic Fragrances – added for scent, but sometimes avoided by those prone to sensitivity.
Parabens and Preservatives – used for shelf life, but not always preferred by ingredient-conscious shoppers.
Talc and Certain Fillers – widely used for texture, though some consumers describe them as heavy or drying.
“Our customers often share how hard it is to find foundation that feels comfortable,” said Miche Klammer, Co-Founder of Omiana. “That’s why we prioritize ingredient transparency and provide alternatives to help them choose products that align with their needs.”
Foundation Options: Coverage Without Compromise
Omiana’s collection includes both powder and liquid foundations, designed to deliver breathable wear, buildable coverage, and ingredient clarity.
Adaptive Pressed Powder Foundation – A titanium dioxide-free mineral foundation that adjusts to skin tones with light-reflecting technology. Infused with botanicals, it provides natural coverage with a breathable feel.
Concealers & Cream Foundations – Buildable, blendable coverage crafted with mindful ingredients for smooth daily application.
Liquid Foundations – Lightweight, breathable liquid formulas designed to even out tone without unnecessary fillers. Available in sheer to full-coverage options.
Mineral Veil Finishing Powder – A talc-free setting powder that creates a soft-focus finish while helping foundation stay in place.
All products are formulated without synthetic fragrance, parabens, sulfates, or harsh preservatives. Select formulas are also free of titanium dioxide, mica, and talc, empowering customers to shop confidently by ingredient preference.
Choosing the Right Foundation for Sensitive Skin
Omiana encourages customers to consider both texture and coverage needs when selecting a foundation:
Liquid Foundations – Often chosen for their hydrating, blendable textures, suitable for those seeking light to full coverage.
Powder Foundations – Lightweight and oil-absorbing, ideal for matte finishes and gradual coverage building.
Omiana also recommends patch testing new products and using gentle application tools, such as synthetic brushes or non-latex sponges, to minimize the chance of discomfort.
Ingredient Transparency as a Standard
Omiana’s Mission: Omission™ reflects its commitment to leaving out commonly avoided ingredients while maintaining performance. Customers can explore the brand’s Knowledge Center for educational articles, including:
What Is Titanium Dioxide in Makeup?
Talc-Free Makeup and Its Benefits
Discovering Good Makeup for Sensitive Skin
“Transparency builds trust,” said Kevin Schrantz, Co-Founder of Omiana. “By clearly labeling what is and isn’t in our products, we empower customers to make choices that feel right for them.”
Tips for Application With Sensitive Skin in Mind
Start With a Clean Base – Apply on freshly cleansed, moisturized skin.
Use Gentle Tools – Opt for soft synthetic brushes or damp sponges.
Layer Gradually – Build coverage instead of applying heavily all at once.
Set Lightly – Use a talc-free setting powder for a natural finish.
These techniques can help achieve even, long-lasting wear while keeping application comfortable.
Availability
Omiana’s foundation for sensitive skin collection is available exclusively at www.omiana.com/foundation-for-sensitive-skin . Customers can explore full product listings, filter by ingredient preferences, and access educational resources to make confident, informed choices.
Summary
Omiana expands its foundation for sensitive skin collection with ingredient-transparent formulas. Explore breathable coverage options now at https://www.omiana.com/collections/mineral-foundation and learn more in Omiana’s Knowledge Center at https://www.omiana.com/blogs/omiana-naturally-beautiful .
About Omiana
Omiana is a family-owned, California-based clean beauty brand specializing in ingredient-transparent makeup and skincare. Founded on the belief that beauty should empower rather than compromise, Omiana offers products both with and without ingredients like talc, titanium dioxide, and mica—ensuring customers have the freedom to choose what works best for their skin. All Omiana products are cruelty-free, with many also vegan, and created with sensitive skin in mind.
Press Contact: Omiana Media 📧 info@omiana.com
📞 (888) 266-4262 Omiana City: Laguna Beach Address: 1968 South Coast Highway Website: https://www.omiana.com