UBC News

Gap Analysis: Experts Explain How to Use it to Optimize Marketing Campaigns

Episode Summary

https://www.northernmediaservices.com/85% of marketing campaigns miss their mark, and it's rarely bad luck. There's a hidden hole sinking your strategy right now - here's the four-step method experts use to find it before it costs you leads.

Episode Notes

[thoughtful] Here's something that stopped me cold: 85 percent of marketing campaigns miss their targets, according to Harvard Business Review, and a lot of that comes down to poor planning, not bad luck. So today we're asking, why do so many campaigns launch without anyone checking for the holes first? Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/