Search has changed. AI answers are replacing clicks. So how do law firms stay visible in 2026? We break down GEO versus traditional SEO, why authority matters more than ever, and what solicitors need to do now.
Welcome back to the show. Today we're tackling a question that's, uh, on every solicitor's mind right now - GEO versus traditional SEO. Which one actually drives more traffic in 2026? I'm joined by a digital marketing expert who's been deep in the trenches with law firms. So, let me start with this: what exactly is GEO, and why should legal professionals care about it? Omni Marketing City: Swansea Address: 37 Glan Yr Afon Website: https://omnimarketing.agency