UBC News

How Gap Analysis Can Optimize Your Marketing Campaigns and Reduce Wasted Spend

Episode Summary

Nearly half of small businesses struggle to find new customers, and your marketing budget might be quietly leaking money across channels you haven't reviewed in years. Where exactly is your spend losing steam, and what's the fix? Learn more at https://www.northernmediaservices.com/

Episode Notes

[thoughtful] Here's a number that should make any small business owner pause. Forty-five percent of small businesses say generating new leads and customers is one of their biggest challenges, according to LocaliQ's 2025 Small Business Marketing Trends Report. So, um, today we're asking why that happens and what gap analysis actually does about it. Have you ever wondered where exactly your marketing dollars stop working for you? Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/