Outsourcing your digital marketing to an agency that does hyper-local content marketing could be your dental clinic’s path to more new patients, a much better search engine position and a brilliant new online reputation.More information is available at http://ibexmedia.ca
If SEO and SERPs sound more like acronyms for dental extractions than digital strategy, the good news is improving your search results positioning can actually be pain-free.
That’s what experts in hyper-local content marketing, like Ibex Media say. They know these terms may sound foreign, but really, they’re just about speaking your neighborhood’s language—online.
Dental clinics throughout Cleveland like yours are now taking advantage of hyper-local content marketing, which means that if you're not online, you are probably missing out.
Why? Because content marketing involves the regular creation of authentic, engaging multi-format content—including news articles and press releases, blogs, podcasts, videos and infographics—that will be distributed on carefully targeted and high-trust online platforms.
If you can get content about your clinic on reputable platforms like Business Insider, Google News, The Globe and Mail, and on the biggest new media companies including YouTube and Spotify, you can be sure that you’ll be seen by more prospective patients.
This type of content works in two main ways. Firstly, by capturing potential clients from your clinic’s local area as they interact with their usual forms of online content, and secondly by significantly improving your clinic’s visibility.
This means that when prospective patients search for ‘dental clinics Cleveland’ or ‘dental clinics near me’ your clinic is much more likely to gain some of this audience share, given that an estimated 99% of searchers only look at the first page of search results when looking for a service provider.
In short, this type of content drives organic traffic, which numerous recent studies show is much more likely to lead to conversions—or, in the case of dentists like yourself, to new patients.
The right kind of content marketing can both drastically improve your clinic’s visibility online and also enhance your reputation by positioning you as an expert in your field and a trusted part of your community.
As a spokesperson from Ibex Media explained, “With the right content marketing strategy, beyond traffic, you’ll see improvements across the board - from brand awareness to customer trust. This ultimately leads to more sales for your business.”
Additionally, while this kind of strategy typically offers immediate results, it is also a sustainable solution to get your clinic to the top of the major search engines, and to keep you there long-term.
As Ibex Media’s spokesperson added, “With a specialist digital marketing company like us, exposure can start happening in 7-10 days and you could start seeing noticeable results in traffic within the first 30-90 days, but this is also about long-term ongoing free organic traffic growth.”
If you’d like to find out how hyper-local content marketing could help your clinic give your competition a good flossing, or you would like to see some case studies from businesses like yours, Ibex Media can help. Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca