Easy Slider has opened a new location in Dallas’ Tower 22 District, bringing its signature sliders, full cocktail bar, and community events to the growing urban neighborhood. The move marks a fresh chapter for the acclaimed, woman-owned burger brand.
FOR IMMEDIATE RELEASE
Easy Slider Opens New Location in Dallas’ Tower 22 District.
Beloved burger brand brings bold sliders, cocktails, and community energy to the up-and-coming neighborhood.
Dallas, Texas — August 18, 2025 — Easy Slider, the beloved burger concept known for bold flavors and playful Americana flair, has opened its newest location in Dallas’ emerging Tower 22 District.
Founded in 2011 by Caroline Perini and Miley Holmes, the brand blends top-tier ingredients with a rebellious spirit inspired by the cult classic Easy Rider. They have earned national acclaim from D Magazine, Thrillist, and Zagat for their creative spin on the American slider. From food truck roots to locations at The Exchange and Deep Ellum, their story continues in Tower 22.
“We’ve always seen food as a way to bring people together,” said Caroline Perini, co-founder of Easy Slider. “This new laid-back space lets us stretch creatively, host events, and truly connect with the community. It’s more than just a location—it’s a place to live easy.”
What’s Cooking at Tower 22?
At this new neighborhood walk-in location at 3905 East Side Avenue, guests can expect signature favorites like the Sweet & Lowdown with bacon, goat cheese, and strawberry jam—as well as Tower 22 exclusives like the Slider of the Month, Tendies & Tinis, and a full cocktail bar with crushable concoctions.
Highlights include:
● Sliders, Reimagined - Certified Angus beef sliders with bold, creative toppings.
● Loaded Tots & More - Side dishes that deliver as much flavor as the main event.
● Events + Energy - Full cocktail bar, chef collabs, and neighborhood happenings like Italian Disco Thursdays and Steak Night on the first Sunday of every month.
“Tower 22 fits our brand perfectly—approachable, easy-going, but full of energy,” said co-founder Miley Holmes. “Tower 22 is going to blow up, and we’re proud to be part of what makes it great.”
Why Tower 22?
The Tower 22 District is a fast-emerging neighborhood just east of downtown Dallas that’s gaining momentum as a creative and commercial hub. Known for its walkability, eclectic tenant mix, and modern urban design, the district has quickly become a destination for entrepreneurs, chefs, artists, and professionals looking to shape the next generation of Dallas’ urban identity.
By joining the Tower 22 community, Easy Slider adds to a growing list of brands helping define the district’s unique vibe—one rooted in collaboration, bold flavor, and cultural connection.
“Our move to Tower 22 represents a fresh start and a chance to reintroduce our brand in a space that’s aligned with our creative values,” said Perini.
About Easy Slider.
Founded in Dallas in 2011, Easy Slider is a woman-owned burger brand with a cult following and national recognition. Known for their inventive sliders, bold flavor combinations, and community-forward ethos, Easy Slider has grown from food truck beginnings to become one of Dallas’ most beloved local concepts.
Media Contact:
Gerardo Perez
Relationship Advocate
Admora Partners
Phone: 4-6-9, 5-3-7, 4-9-0-0-
Email: gerardo at admorapartners.com Admora Partners City: Dallas Address: 4408 Main Street Website: https://admorapartners.com/