AI is reshaping how potential clients find legal help. Traditional SEO still matters, but law firms must now optimize for Generative Engine Optimization and Answer Engine Optimization to stay visible in AI-driven search results. Early adopters gain compounding advantages.
Welcome back, everyone! Today we're tackling a question that's been keeping law firm partners up at night: Is traditional SEO dead? With AI changing how people search for legal help, some are wondering if all those years of keyword optimization just went out the window. I've got a fantastic guest here to help us unpack this. So, let's start with the big question - should law firms abandon SEO altogether? Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency