UBC News

Is Your Website Secretly Driving Customers Away? The Warning Signs to Watch For

Episode Summary

Your website might look fine to you, but visitors could be leaving in frustration. This episode covers the telltale signs that a redesign is overdue and what to fix first. To learn more, visit: https://goodermarketing.com/

Episode Notes

Here's something that keeps business owners up at night: what if your website is actually hurting your business instead of helping it? You built it a few years ago, maybe paid good money for it, and it still looks okay to you. But here's the catch—you see your website every day, so you've become blind to its problems. Your visitors haven't, and they're making snap judgments in seconds. Let's talk about the warning signs that scream "this site needs work" even when you can't see them yourself. First, pull out your phone and visit your own website right now. Seriously, do it. Is the text readable without zooming and pinching? Can you tap buttons without accidentally hitting the wrong thing? If you're getting frustrated, imagine how your customers feel—except they're not pushing through, they're hitting the back button and finding your competitor instead. Speed is another silent killer. If your pages take longer than three seconds to load, you're losing roughly half your visitors before they see anything. Google penalizes slow sites in search rankings too, so you're getting hit twice. Then there's the conversion problem. You're getting traffic according to your analytics, but nobody fills out the contact form or picks up the phone. That's usually a design issue—maybe your call-to-action buttons are buried, your forms ask for too much information, or visitors simply can't figure out what you want them to do next. And let's be honest about aesthetics. Design trends change fast, and what looked modern five years ago can feel dated today. Tiny text, cluttered layouts, and stock photos from 2010 tell visitors your business hasn't kept up with the times either. The web design experts at Gooder Marketing in Barrie point out that the trickiest part of website problems is that business owners often can't see them anymore. Fresh eyes catch issues you've become blind to, and professional designers understand what actually converts visitors into customers rather than just what looks pretty. If any of this sounds familiar, it might be time to take a hard look at your site or have someone else do it for you. Check out Gooder Marketing through the link in the description to learn how they help businesses turn underperforming websites into lead-generating machines. Gooder Marketing City: Barrie Address: 560 Anne Street North Website: https://goodermarketing.com/ Phone: +1 705 229 2571 Email: goodermarketingseo@gmail.com