Multichannel marketing helps businesses reach more customers. Learn why adding audio and video formats can boost your visibility and how to get started. Go to https://holisticmarketinglab.com/ for more information.
You've probably noticed that people consume content differently these days. Some folks love reading blog posts over their morning coffee. Others prefer watching quick videos during lunch breaks. And plenty of people are glued to podcasts during their commute. If you're only creating one type of content, you're basically waving goodbye to everyone who prefers a different format.
That's where multichannel marketing comes in. Instead of putting all your eggs in one basket, you're meeting potential customers wherever they happen to be. Holistic Marketing Lab notes that businesses using multichannel content strategies can significantly expand their reach without necessarily multiplying their workload.
Audio content has exploded in recent years. Millions of people now listen to podcasts regularly, often while doing other things like driving, exercising, or cooking dinner. You can't really read a blog post while jogging, but you can definitely listen to one. Video works the same way but for different reasons. It's engaging, easy to digest, and perfect for explaining complicated topics in simple terms.
Both formats let you connect with audiences who might never stumble across your written content. Someone scrolling through social media is way more likely to stop for a 60-second video than a lengthy article. And podcast listeners develop a personal connection with the voices they hear regularly, which can translate into serious trust for your business.
You might be thinking this sounds expensive or time-consuming, and honestly, it used to be. Recording quality audio, editing videos, and managing multiple platforms was a full-time job. But things have changed. You don't need a professional studio or fancy equipment anymore. Many businesses start by repurposing their existing content. Got a popular blog post? Turn it into a podcast episode or a video script.
Working with a dedicated agency is another option, and they're not as pricey as you'd expect. Many agencies now use a combination of human creativity and technology to create content efficiently. They can take one core message and spin it into multiple formats, publishing across hundreds of platforms to maximize your visibility.
Start small and test what resonates with your audience. You don't need to be everywhere at once. Maybe you try adding short videos to your social media and see how people respond. Or perhaps you record a monthly podcast discussing common questions your customers ask. The key is consistency rather than perfection.
Remember that different formats serve different purposes. Blog posts are great for detailed information and search engine visibility. Videos grab attention quickly and work well for demonstrations. Audio content builds relationships and reaches people during their downtime. When you combine them strategically, you're covering all your bases and giving your business the best chance to connect with potential customers.
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