Discover why deeply niche legal content now outperforms broad guides in AI citation. Learn how Generative Engine Optimisation prioritizes entity authority, structured data, and brand mentions—and what law firms must do to win.
Welcome back, everyone! Today we're tackling something that's been on every law firm marketing director's mind: should you be creating deeply niche legal content or broad general guides? And more importantly, which one actually gets you cited by AI? I've got an expert here to help us figure this out. So, let's jump in—what's changed in how AI picks its sources? Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency