UBC News

Pay-Per-Lead Trap: Why Contractors Are Switching to Owned Leads

Episode Summary

Discover why contractors are abandoning pay-per-lead platforms like HomeAdvisor and Angi, which sell shared leads to multiple competitors at high costs and low quality. Learn how owning your leads delivers better control, higher close rates, and stronger margins.

Episode Notes

[happy] Welcome back, everyone. Today, we're tackling something that's been quietly bleeding contractors dry for years: the pay-per-lead trap. If you're a contractor, you've probably felt the sting of buying leads from platforms like HomeAdvisor or Angi, only to find yourself competing with four other companies for the same homeowner who's just shopping for the lowest price. Leadappz City: Waupaca Address: 804 7th Street Website: https://leadappz.com Phone: +1 715 281 0793 Email: Bradleyjschafer@gmail.com