With 42% of restaurants unprofitable and margins nearly gone, spending more on ads might be the worst move you can make. Discover why 7% of guests can drive half your revenue - and how most owners never even notice.
[thoughtful] A restaurant can look busy and still leave an important question unanswered: what happens to customers after they discover the restaurant? [short pause] Today we're asking whether restaurant owners should understand what happens to existing demand before spending more money to create new demand.
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