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Should Law Firms Optimise Old Blogs For AI Search Or Start Fresh?

Episode Summary

Discover why UK law firms should optimize existing blogs for AI search instead of starting fresh. Learn practical strategies like Answer-First summaries, topic clusters, and Schema Markup to get cited by ChatGPT and Google AI Overviews.

Episode Notes

Welcome back to the show! Today we're tackling a question that's keeping a lot of UK law firm partners up at night: should you optimize your existing legal blogs for AI search, or do you need to start from scratch? With tools like ChatGPT and Google's AI Overviews changing how clients find solicitors, this is a conversation you don't want to miss. Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency