UBC News

Tracking Pixels: How Marketing Creates Compliance Nightmares In Healthcare

Episode Summary

Healthcare practices have faced over $100 million in combined penalties, settlements, and remediation costs linked to tracking and analytics missteps, often amplified by fragmented marketing systems and weak governance.https://zelencommunications.com/medical-marketing-systems/

Episode Notes

Welcome back, everyone. Today we're tackling something that's costing healthcare practices serious money—fragmented marketing and the compliance nightmares it creates. Have you ever wondered why a routine marketing setup could trigger a hipaw investigation? We're gonna unpack that together. Zelen Communications City: Tampa Address: 4628 W San Jose St. Website: https://zelencommunications.com/