UBC News

What Is A Content Gap Analysis & Why Should It Matter To Your Business?

Episode Summary

https://www.bluoceantsunami.com/Ranking #1 on Google might mean nothing to ChatGPT or Perplexity. There are four hidden types of content gaps quietly costing you visibility - and most businesses never check for even one of them.

Episode Notes

[thoughtful] Here's something worth sitting with: studies on ChatGPT's citations don't all agree. Some suggest most cited pages rank outside Google's top 20 for related queries, while others find a majority of cited pages were already ranking well in Google. So if you're only optimizing for Google, you might still be missing the picture somewhere else. [short pause] Today we're digging into content gap analysis - what it actually means and why business owners should care. Joining me is a marketing strategist who spends a lot of time thinking about exactly this. Welcome to the show.

Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai