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What Is GEO? Explaining Generative Engine Optimization to Law Partners

Episode Summary

AI platforms now answer legal questions directly, and 77.67% of legal searches trigger AI Overviews. Discover how Generative Engine Optimization helps law firms stay visible when traditional SEO rankings no longer guarantee client attention.

Episode Notes

Welcome back, everyone. Today we're tackling a question that's been popping up in every law firm marketing meeting lately: what exactly is Generative Engine Optimization, or GEO? And more importantly, why should non-technical law partners care about it? Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency