AI search is fundamentally changing how law firms get discovered online. Learn the critical differences between traditional SEO and Generative Engine Optimization, and discover why structuring content for AI citation could be your firm's biggest competitive advantage.
Welcome back, everyone. Today we're tackling something that's fundamentally changing how law firms get found online. If you've been hearing buzz about AI search and wondering what it means for your practice, you're in the right place. I'm joined by someone who's been deep in the trenches of legal marketing. Let's start with the big question: what exactly is GEO, and why should UK law firm partners care right now? Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency