UBC News

Why Business Conversational Skills Matter More Than Presentation Excellence

Episode Summary

Great presentations get applause, but meaningful conversations create lasting change. While 95% of training participants feel inspired, only half apply new skills after a year. The difference? Shifting from polished performances to genuine dialogue that transforms how people actually work.For more information: https://www.communicatepowerfully.com/

Episode Notes

You know that feeling when you nail a presentation? The slides are perfect, your delivery is smooth, and everyone's nodding along. But here's the uncomfortable truth—being great at presentations doesn't mean you're creating real change. In fact, research shows that 95% of people leave training sessions feeling pumped and ready to transform their workplace, but only about half actually use those new skills a year later. That's a massive gap, and it's not because your presentations aren't engaging enough.

The real problem is that we've been focusing on the wrong thing. We've gotten so good at presenting information that we've forgotten how to have actual conversations that create lasting change. Think about it—when was the last time a PowerPoint presentation fundamentally changed how you work? Now compare that to a meaningful conversation you had with a mentor or colleague that shifted your perspective. There's your answer.

Traditional training methods are stuck in this "tell and suggest" mode about 37% of the time, while the open-ended discovery questions that actually change behavior only show up in about 25% of training interactions. That's backwards. We're essentially trying to create transformation through monologue when what we really need is dialogue.

Let me paint you a picture of what this looks like in practice. You're leading a training session, and you can feel the energy in the room. People are engaged, taking notes, asking questions. But when you follow up three months later, nothing has changed. Sound familiar? That's because engagement in the moment doesn't equal application in real life. The missing piece is conversational skill—the ability to guide people through discovering their own insights rather than just absorbing yours.

Here's where it gets really interesting. When trainers shift from telling to asking, from presenting to conversing, something magical happens. Research shows that programs incorporating extensive dialogue and discussion have 75% better retention rates than traditional lecture-based approaches. That's not a small improvement—that's a complete game-changer.

But let's be honest, making this shift isn't easy. Many of us have built our careers on being the expert in the room, the one with all the answers. Stepping back and creating space for genuine conversation requires a different kind of confidence. It means being comfortable with silence, with not knowing where the conversation will go, with letting participants drive their own learning journey.

The virtual world has made this even more challenging. About two-thirds of trainers struggle to read their virtual audience, and the same percentage of participants admit they're multitasking during online sessions. You can't rely on body language or room energy when you're staring at a grid of black squares on Zoom. This is where conversational skills become even more critical—you need to create a connection through words alone.

What does this look like practically? Instead of asking "Does everyone understand?" which almost always gets silent nods, try "What's one thing from this discussion that challenges what you previously believed?" Instead of explaining a concept in detail, ask "How might this apply to a current challenge you're facing?" These aren't just different questions—they're invitations to think, to engage, to make the learning personal.

The science backs this up. When training addresses not just skills but also confidence, intentions, and behavior patterns through conversation, retention rates jump from the typical 30% to an impressive 65-75% after a year. That's because conversation does something presentation can't—it helps people process information in the context of their own experience.

There's also the generational factor to consider. Today's workplace spans five generations, each with different communication preferences. A brilliant presentation might land perfectly with one group while completely missing another. But a skillful conversation can adapt in real-time, finding common ground and creating connections across these differences.

The most successful programs recognize that lasting change happens through a combination of intimacy, interactivity, inclusion, and intentionality in every conversation. It's not about dumbing down your expertise—it's about creating the conditions where people can discover insights for themselves. When someone reaches a conclusion through guided conversation rather than being told what to think, they're far more likely to act on it.

Think about implementing the 70-20-10 rule in your next session—participants speak 70% of the time, you facilitate 20%, and only spend 10% actually instructing. This might feel uncomfortable at first, especially if you're used to being the star of the show. But the results speak for themselves.

The future of training isn't about who can create the slickest presentation or deliver the most polished performance. It's about who can facilitate the most meaningful conversations. With AI and technology handling more of the information delivery, our uniquely human ability to connect, understand, and guide through conversation becomes our greatest asset.

So next time you're preparing for a training session, ask yourself: am I planning a performance, or am I preparing to facilitate transformation? The tools, frameworks, and evidence-based practices for conversational excellence already exist. Click on the link in the description to explore specific techniques you can start using immediately. The challenge now is having the courage to step off the stage and into genuine dialogue. Because that's where real change happens—not in the applause after a great presentation, but in the conversations that continue long after you've left the room. Communicate Powerfully City: Oropi Address: 34/39 Pukemapu Rd Website: https://www.communicatepowerfully.com/