UBC News

Why Medicare Agencies Waste Money Chasing Bad Leads: Here's How To Fix It, Fast

Episode Summary

Most Medicare agencies burn through their marketing budget on low-quality leads that never convert. Industry specialists reveal why warm transfer systems deliver 5-10x better enrollment rates and how agencies can test quality-focused strategies without overhauling their entire operation. To learn more, visit: https://hablytemedia.com/book-appointment/

Episode Notes

Imagine it's Monday morning, your Medicare agents are staring at a list of 200 fresh leads you just purchased over the weekend. By Wednesday afternoon, they've made 600 calls, left 400 voicemails, and actually spoken to maybe 30 people. Out of those 30 conversations, you might get two enrollments if you're lucky. Sound familiar? Here's the thing nobody talks about in the Medicare lead generation space: volume is killing your conversion rates. The math seems simple, right? More leads equals more enrollments. But that's not how it actually works when you dig into the real numbers. What's happening is that most agencies are buying database leads that got sold to five or six other companies at the same time. So your agents are calling people who've already talked to three competitors that morning. The prospect is exhausted, they're annoyed, and they've already started thinking about Medicare shopping as a price comparison game instead of finding the right coverage. The agencies that are actually growing right now figured something out. They stopped chasing quantity and started obsessing over lead quality. And the difference is pretty dramatic. We're talking about conversion rates jumping from 2% to 20% just by changing where leads come from and how they're delivered. Warm transfers completely flip the script. Instead of your agents cold calling strangers who forgot they filled out a form two weeks ago, prospects get connected to your team while they're actively looking for Medicare information. They're expecting the call. They want to talk. Your agents become advisors instead of telemarketers. The cost per lead goes up, sure. But here's what nobody mentions: your cost per enrollment usually drops by half or more because you're not wasting 40 hours a week on disconnected numbers and people who already enrolled somewhere else. Your agents actually have time to do proper onboarding, explain plan options clearly, and build the kind of relationships that generate referrals. Hablyte Media has worked with agencies making this exact transition, and the pattern is pretty consistent. Agencies that switch from bulk leads to exclusive warm transfers typically see their enrollment numbers double within 90 days, not because they're working harder, but because they're finally talking to the right people at the right time. If you're tired of watching your lead budget disappear into dead-end phone calls, check out the link in the description to learn how Hablyte Media helps Medicare agencies test quality-focused lead generation without blowing up their entire system. Hablyte Media City: Regina Address: 2101 Heseltine Road Website: https://hablytemedia.com/