Discover how legal writers can adapt their content to be cited by AI systems like ChatGPT. Learn about Generative Engine Optimisation, avoiding AI hallucinations, and the structural changes that make your firm the answer clients find first.
Welcome back, everyone. Today we're tackling something that's genuinely reshaping legal marketing - why certain legal content gets cited by AI, while other pieces get ignored. I'm joined by a guest who's been deep in the trenches of this shift. So, let's start with the big question: what's actually happening when an LLM decides to cite one law firm's article over another? Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency